The Ultimate Poultry Dominance Plan vision
“To control 30% of Punjab's egg supply chain – from farm to fork through automation, integration, and strategic partnerships."
5-Pillar Strategy for Poultry Dominance
1. Scale Up Production
(Phase 1: 2024-2026)
- Expand to 2 Million Layers (4x current capacity)
- Build 4 new automated farms (Ludhiana, Jalandhar, Amritsar, Patiala)
- Target: 15 lakh eggs/day (30% of Punjab's demand)
Adopt AI & Robotics
- Auto-sorting eggs by size/grade
- Predictive analytics for disease prevention
2. Own the Supply Chain
(Phase 2: 2026-2028)
Vertically Integrate Operations
- Hatchery: Produce 1M chicks/month (reduce dependency)
- Feed Mill: 200MT/day
- capacity (supply competitors at profit) Cold Chain Logistics: 50 refrigerated trucks (reduce spoilage)
Dominate Retail & Institutional Buyers
- Exclusive contracts with: Hotels, Defence and other State Governments.
- Punjab Mid-Day Meal Scheme (5 lakh eggs/day)
- Reliance Smart, Big Basket, McDonald's North India
3. Branding & Market Control
(Phase 3: 2027-2030)
- Launch Punjab's First Egg Brand:
- Golden Punjab Eggs (FSSAI Grade AA)
Premium Sub-Brands:
- Farm Fresh (Retail)
- Power Protein (Gyms, athletes)
- Shudh Desi (Organic, rural markets)
Crush Competition
- Predatory Pricing for 6 months to push out small farms
- Acquire 2-3 mid-sized farms (expand territory)
4. Political & Policy Influence
- Become Govt.'s Preferred Partner
- Supply eggs for Punjab School Nutrition Program
- Secure Subsidies & Land Allocations
- 50% subsidy on automation (Punjab Agro-Industry Policy)
- Cheap land leases near grain markets
5. Legacy & Expansion (Post-2030) Diversify into Egg Products
- Powder Plant (for bakeries / export)
- Liquid Egg Unit (for restaurants)
Launch "Egg King" Franchise Model
Sell automated farm blueprints + brand license to aspiring farmers